Jack N’ Jill know how hard it can be to get young ones to brush their teeth – or allow parents to brush their teeth – which is why they wanted their range of toothpastes to be a yummy and fun experience, as well as safe. Jack N' Jill Bubblegum Natural Toothpaste contains certified organic calendula to help sooth gums and Xylitol, a natural cavity fighter. It is free of sodium lauryl sulphate, fluoride, sugar, GMO and palm oil derivatives.